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Pampers Launches Flat Diaper for Preemies

Brand will donate one box of new product to every NICU in the U.S.

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By: Karen McIntyre

Editor, Nonwovens Industry

Pampers has created a first-of-its-kind flat diaper to protect the needs of preemies whose skin is too delicate to wear a traditional diaper or require an alternative diapering solution while in the NICU.

“For more than 40 years, Pampers has been proud to be in the corner of all NICU nurses and preemie babies, providing innovative solutions in support of their unique needs,” says Erica Bardeau, brand manager, North America Baby Care, P&G. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies. Since then, we have developed numerous innovations, including diapers ranging from size P1 to P3 for micro-preemies, to care for all babies, even the littlest fighters.”

Key features of the Pampers NICU Flat Diaper include: all-around absorbency to provide equal protection in the front and back, to help allow diapering in any position; the  Absorb Away Liner that pulls wetness and mess away from baby’s skin to help baby stay dry and comfortable; a wetness shield that helps prevent run-off from the flat diaper; premium skin protection by using the same breathable materials found in Pampers Swaddlers diapers; and no tape, elastic or fragrance – just softness and protection to provide outstanding care for the littlest fighter.

The materials in all Pampers products are safe and gentle, and are the same materials used safely in Pampers hospital and retail diapers, by more than 25 million babies worldwide, every day. Pampers partners with leading pediatricians, pediatric dermatologists and safety experts to confirm the materials we use are safe for babies, especially the most delicate.

Pampers has partnered with the March of Dimes this Prematurity Awareness Month and will donate a box of the new Pampers NICU Flat Diapers to every NICU in the country to support every baby’s happy and healthy development– including the littlest fighters.

“With the rising preterm birth rate, the March of Dimes’ fight for the health of all moms and babies has never been more important,” said Stacey D. Stewart, President of the March of Dimes. “We are proud to partner with Pampers, who shares our commitment to innovation, research, protection, care and support, ensuring that future generations of babies have a fighting chance.

Pampers is donating up to $300,000 to the March of Dimes this Prematurity Awareness Month.

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